Westpac DataX, launched in June 2022, is the Westpac Group’s integrated data insights capability service which helps organisations inform agile and evidence-based decision-making. Westpac Group’s offering allows clients to incorporate the power of Westpac data with their own organisation’s data assets. The insights are drawn from de-identified data sourced from across the bank’s operations, including over 2 billion card transactions a year and 12 million-plus customers. Westpac DataX also has an established network of world-class third-party providers and experts, providing an integrated view across the consumer and business landscape, including people’s movement patterns.

Banking data is often a less obvious source for organisations, but it can substantially augment what they know about their market share and customer value drivers to help guide operational decisions in unexpected ways to gain an advantage. Through Westpac’s business intelligence tools and a team of data specialists, data can be refined into rich and actionable insights that can help its clients to better understand and measure market conditions, economic trends and the impact of events; deliver more targeted products and services; benchmark performance and market share and optimise operations and distribution channels. The ability to overlay internal data with a third-party market view, such as Westpac DataX, allows organisations to fundamentally shape decisions about investment, cost cutting, operations, marketing, product development and more.

One of Westpac DataX’s flagship modules is Market Pulse. This dedicated solution supports public sector clients (with use case exemptions for the private sector) by providing insights across business, consumer and banking metrics. Additionally, Westpac DataX provides Tourism Visitation and Retail Expenditure Modules. The modules within Westpac DataX describe consumers’ and businesses’ spending and financial position, providing outstanding insight into the economic and competitive landscape.

The Westpac DataX teams are data solutions and commercial experts with broad government, industry, marketing/loyalty and client expertise, allowing them to partner with clients to identify gaps and opportunities in their business and customise the solutions they need to achieve truly data-driven decision-making. Therefore, a vital feature of the Westpac DataX product is the corresponding support provided to customers.

Westpac DataX and its products have privacy at the core and strictly adhere to legal and privacy obligations and high standards to protect personal information. Westpac DataX products are based on de-identified, aggregated data. Westpac DataX products are compliant with applicable regulations and obligations.