Easy Brochure Builder (EBB) is a highly innovative software product, which sits within a larger software system called Ascent One. It is designed to service the international education sector and in particular universities, TAFE’s and private providers to hyper- personalise their engagement with prospective students through the delivery of personalised digital brochures that meet students’ individual needs and wants.

Easy Brochure Builder is a personalised and contextualised online brochure that allows the clients (higher education providers) to select a range of dynamic and static content to be included on an online brochure according to the selection of the end user (prospective students). The EBB technology lays the content provided by the client digitally and the end user selects a range of topics from the content that initially provided by the education provider and the EBB generates completed publication based on the information requested by the prospective student at the time of brochure download inquiry. The system auto-sends the publication that contains pre-selected information by email.

The traditional student recruitment activities that involve face-to-face meetings with the students allows institutions to speak to the student individually and respond to their questions. This creates a personalised experience for the student which results in higher conversion for the education providers, however due to the pandemic, the traditional ways of 1:1 student engagement is now restricted significantly and replaced by online engagement, especially in countries highly affected by COVID-19. Easy Brochure Builder brings a new way of online 1:1 engagement with student to the education providers.

The Easy Brochure Builder (EBB) innovation lies in its ability to transform the way higher education providers engage with their prospective students. Not only it provides a 1:1 communication medium, but also it allows prospective students to select personalised and contextualised content that address their needs and wants. In addition to that, the entire engagement is done instantly and simultaneously.

The EBB technology enables complete customisation to the digital content as per the education provider’s request and allows them to add context to the brochure according to the needs of the student such as providing the brochure in the language of the prospective student’s nationality or providing imagery associated with prospective student’s culture or desired study area. At the same time, the generated brochure’s visual parameters are compatible with the institution’s brand guidelines that provides an exceptional user experience to the prospective students. By providing brochures that are personalised to each recipient and contain only relevant information, the higher education providers can address students’ individual needs, preferences, and aspirations – all through the information they capture from prospective students.

Our research confirms that there are products which can deliver personalised publications, however our technology does contextualisation as well. In addition, there are no comparable products in the market which can deliver a highly personalised and contextualised publication.

In the post-COVID era where education providers can’t meet their prospective students face-to-fact to the extent that they used to in the past, Easy Brochure Builder unique technology has the capability to bring a new value proposition to the institutions’ online engagement with prospective students by enabling 1:1 communication in a way that traditional methods can’t achieve. The EBB proof point is its agility to its users to tailor messages that are multilingual, contextualised, accessible across multiple platforms, and eco-friendly.

For more information about Ascent One and Easy Brochure Builder, visit ascentone.com/site/institutes/personalised-brochures.html