Ascent One – Easy Brochure Builder
Ascent One – Easy Brochure Builder has been selected as an ABA100® Winner for Product Innovation in The Australian Business Awards 2022. The Australian Business Award for Product Innovation [PIA] recognises products and services that provide innovative solutions for business and market needs.
Ascent One is a cloud-based suite of online applications specifically designed for the education sector. Our award-winning solutions help education institutions manage their Agent Network, Admissions and Marketing in a cost and time efficient manner.
We transform and streamline the way education institutions work. Until now, institutions needed a host of different solutions to address challenges across different management areas such as Admissions, Marketing and Agent Network. With Ascent One, our clients have a single integrated platform that does it all.
“At Ascent One, our team is constantly innovating new products and technologies to address the changing needs of the education industry. Our mission is to let our clients do more in less time and with lesser resources, so that they can do more of what they want to do and enjoy life.
“We are pleased and humbled to accept the ABA100 Australian Business Award 2022 for Product Innovation for our product Easy Brochure Builder. The award recognises our team’s efforts and innovation in how we are changing the way the education providers engage with future students like never before. With Easy Brochure Builder, education providers can talk to prospective students on a 1:1 basis, by communicating only the information the student wants.
“Not only does Easy Brochure Builder automatically personalise brochures to address a student’s individual needs, their preferences, and aspirations – through data captured from the future student, but it also provides an array of analytics such as trending courses across different geographic markets.
“It is the point of difference that will create an unparalleled, differentiated proposition that improves the student experience.”
Easy Brochure Builder (EBB) is a highly innovative software product, which sits within a larger software system called Ascent One. It is designed to service the international education sector and in particular universities, TAFE’s and private providers to hyper- personalise their engagement with prospective students through the delivery of personalised digital brochures that meet students’ individual needs and wants.
Easy Brochure Builder is a personalised and contextualised online brochure that allows the clients (higher education providers) to select a range of dynamic and static content to be included on an online brochure according to the selection of the end user (prospective students). The EBB technology lays the content provided by the client digitally and the end user selects a range of topics from the content that initially provided by the education provider and the EBB generates completed publication based on the information requested by the prospective student at the time of brochure download inquiry. The system auto-sends the publication that contains pre-selected information by email.
The traditional student recruitment activities that involve face-to-face meetings with the students allows institutions to speak to the student individually and respond to their questions. This creates a personalised experience for the student which results in higher conversion for the education providers, however due to the pandemic, the traditional ways of 1:1 student engagement is now restricted significantly and replaced by online engagement, especially in countries highly affected by COVID-19. Easy Brochure Builder brings a new way of online 1:1 engagement with student to the education providers.
The Easy Brochure Builder (EBB) innovation lies in its ability to transform the way higher education providers engage with their prospective students. Not only it provides a 1:1 communication medium, but also it allows prospective students to select personalised and contextualised content that address their needs and wants. In addition to that, the entire engagement is done instantly and simultaneously.
The EBB technology enables complete customisation to the digital content as per the education provider’s request and allows them to add context to the brochure according to the needs of the student such as providing the brochure in the language of the prospective student’s nationality or providing imagery associated with prospective student’s culture or desired study area. At the same time, the generated brochure’s visual parameters are compatible with the institution’s brand guidelines that provides an exceptional user experience to the prospective students. By providing brochures that are personalised to each recipient and contain only relevant information, the higher education providers can address students’ individual needs, preferences, and aspirations – all through the information they capture from prospective students.
Our research confirms that there are products which can deliver personalised publications, however our technology does contextualisation as well. In addition, there are no comparable products in the market which can deliver a highly personalised and contextualised publication.
In the post-COVID era where education providers can’t meet their prospective students face-to-fact to the extent that they used to in the past, Easy Brochure Builder unique technology has the capability to bring a new value proposition to the institutions’ online engagement with prospective students by enabling 1:1 communication in a way that traditional methods can’t achieve. The EBB proof point is its agility to its users to tailor messages that are multilingual, contextualised, accessible across multiple platforms, and eco-friendly.
For more information about Ascent One and Easy Brochure Builder, visit ascentone.com/site/institutes/personalised-brochures.html