Thirdi Group: ARTi

The Australian Business Award for Product Innovation recognises leading products and services that provide innovative solutions for new and existing market needs.

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Thirdi Group (pronounced ‘Third Eye’) is a property development and investment firm that is proud of their innovative approach to property development. Their new application, ARTi, is an augmented reality application that was built with the vision of allowing users to take an on-location augmented reality tour of property development sites. It then assists with all aspects of the development process, including sales and marketing, community and stakeholder engagement and town planning.

Potential buyers now have the ability to experience and explore the key features of a property that typically isn’t available to them until the project is completed, such as 1:1 scale model of the development within its existing environment. ARTi allows purchasers to interact with and envisage their new property, allows the sales team to demonstrate what is on offer and for the wider public to be able to visualise the changes to the landscape around them.

Under the existing application, ARTi allows people to turn up to a raw development site, then using strategic points they can focus their phone or tablet on the site and be able to look at a realistic impression of what will be built before them. Whilst onsite the user is able to take a tour of the proposed development and experience what it will be with a 360 view of the internal living spaces. They can also “stand on the balcony” to see the actual view from their apartment using photographs taken by a drone. In addition to this, the user can access individual floor plans for all units, along with a digital copy of the marketing booklet, providing access to key information such as pricing, unit sizing and availability.

The user is able to make a clear and informed decision of whether they would like to find out more information, and are able to submit their expression of interest all through the singular portal. Users are also able to benefit from the augmented and virtual reality elements by focusing their device on pieces of marketing material such as brochures, newspaper articles and online downloadable collateral. They can then have virtually the same experience as the individual that is able to travel to site.

Thirdi Group is being recognised for a Product Innovation Award for ARTi in the Australia Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.