Morlife: Chia Puddings

The Australian Business Award for Product Innovation recognises leading products and services that provide innovative solutions for new and existing market needs.

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Morlife is a Gold Coast functional food company who manufactures high density, nutrient formulated foods which vastly enhance consumer’s nutritional intake.

Morlife has created a revolutionary, functional sweet snack utilising the super-seed chia. The product comes in five flavour varieties; Coconut Cacao, Coconut Mango, Spiced Apple, Up Beet Berry and Salted Caramel Fig. Morlife Chia Puddings are super easy to prepare; simply mix with water and refrigerate for three hours or freeze for 20 minutes. Morlife Chia Puddings don’t have a shelf life issue as they contain all dried ingredients and do not need to be refrigerated until after they have been prepared.

The Chia Puddings will do more than just satisfy cravings for something sweet, boasting a variety of functional ingredients that contribute to many beneficial health effects in the body. Chia seeds have a unique feel, high fibre content, are a source of omega-3 fatty acids and are a source of protein and minerals such as calcium, magnesium and iron. In Morlife Chia Puddings, the high fibre content of the chia seed is heightened by the addition of dried fruits. As well as having health benefits, high fibre meals provide a feeling of fullness and satiety during and after consumption. Morlife Chia Puddings contain between 6.6 and 7.4g of fibre per serve, which is approximately 20% of the average adult recommended daily intake of fibre. The Chia Puddings contain many other on-trend ingredients, which include cacao, bromelain, coconut, mango, goji berries and beetroot. Coconut is a natural source of sodium, magnesium, potassium and calcium which aid in maintaining hydration.

Each formula differs slightly with the addition of ingredients such as goji berries, maca extract, spices and vegetable powders. Each chia pudding has been formulated using superfood ingredients to naturally enhance the sweetness, whilst other ingredients enhance the mouth-feel effect with creamy coconut, crunchy nut pieces and bursts of real fruit pieces. To ensure that the Chia Puddings are suitable for a wider variety of consumers, they are manufactured in Morlife’s gluten-free facility.

Morlife strives to engage consumers in fuelling their bodies for whatever their life may throw at them. Morlife is being recognised for a Product Innovation award in the Australian Business Awards 2016 for this product.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.