CRM Online: RSVPselling

The Australian Business Award for Product Innovation recognises leading products and services that provide innovative solutions for new and existing market needs.

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CRM Online is a leading provider of cloud-based Customer Relationship Management solutions in the Asia Pacific region, leveraging cloud technology to provide real value to businesses in the form of streamlined CRM and business automation systems. CRM Online identified that we need relationships with the right people as well as the strategy to manage the political and economic powerbase. They also recognised the need to uniquely create compelling business value and to then align it with the customer’s evaluation, selection and procurement processes. This is exactly what their product RSVPselling does.

RSVPselling utilizes the use of a sales playbook, influence map, organisational chart, qualification tool, close planner and account planner to enhance the selling techniques and depth of knowledge for sales teams focusing on B2B sales. By providing transparency and helping to identify opportunities that are at risk, the RSVPselling module uses the power of a proven sales methodology, along with the data of a CRM to provide a 360-degree view solution. This improves the methods and conversion rates of sales teams in a variety of different industries. The benefits of using the RSVPselling platform are transparency, forecast accuracy, increased conversion rates, improved collaboration and that it identifies opportunities at risk. It also allows users to easily share current opportunity plans and transforms CRM into a coaching platform.

CRM Online has also been working in conjunction with TrustSphere — a relationship analytics platform — to integrate TrustView with the RSVPselling module, providing the opportunity to identify key contacts and decision makers that are absent from within a user’s organisational chart within RSVPselling.

CRM Online is being recognised for a Product Innovation award in the Australian Business Awards 2016 for RSVPselling.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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