CRM Online is a leading provider of cloud-based Customer Relationship Management solutions in the Asia Pacific region, leveraging cloud technology to provide real value to businesses in the form of streamlined CRM and business automation systems. CRM Online identified that we need relationships with the right people as well as the strategy to manage the political and economic powerbase. They also recognised the need to uniquely create compelling business value and to then align it with the customer’s evaluation, selection and procurement processes. This is exactly what their product RSVPselling does.

RSVPselling utilizes the use of a sales playbook, influence map, organisational chart, qualification tool, close planner and account planner to enhance the selling techniques and depth of knowledge for sales teams focusing on B2B sales. By providing transparency and helping to identify opportunities that are at risk, the RSVPselling module uses the power of a proven sales methodology, along with the data of a CRM to provide a 360-degree view solution. This improves the methods and conversion rates of sales teams in a variety of different industries. The benefits of using the RSVPselling platform are transparency, forecast accuracy, increased conversion rates, improved collaboration and that it identifies opportunities at risk. It also allows users to easily share current opportunity plans and transforms CRM into a coaching platform.

CRM Online has also been working in conjunction with TrustSphere — a relationship analytics platform — to integrate TrustView with the RSVPselling module, providing the opportunity to identify key contacts and decision makers that are absent from within a user’s organisational chart within RSVPselling.

CRM Online is being recognised for a Product Innovation award in the Australian Business Awards 2016 for RSVPselling.