Chervon Australia: EGO Power Plus G2 Blower

The Australian Business Award for Product Innovation recognises leading products and services that provide innovative solutions for new and existing market needs.

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Chervon Trading Co was founded in 1993. It specialises in researching, developing, manufacturing, testing, sales and after‐sale services for cordless power tools, outdoor power equipment and related product categories.

Incorporating EGO’s proven Power Plus ARC lithium technology, EGO engineers set out to develop
the next evolution in EGO’s air moving outdoor power equipment offering, with the aim of creating a high performance blower suitable for both domestic and commercial use. The EGO Power Plus Generation 2 (G2) Blower, is the industry’s first cordless blower to offer 900m3/h of air volume capability. Powered by the industry’s most advanced 2.5Ah lithium‐ion battery, and incorporating the very latest in fan turbine engineering and performance characteristics, the new G2 Blower sets a new standard in cordless, rechargeable blower performance and design.

The EGO Power Plus G2 Blower also has many other appealing qualities. These include the battery being interchangeable within the EGO Power Plus System, the blower having variable air speed, an ergonomic d‐handle that ensures user comfort and easy operation, a multi‐directional air intake and a high efficiency brushless motor. The EGO Power Plus G2 blower is also available in a KIT and a SKIN. A KIT includes a battery and charger along with the EGO G2 Blower. The SKIN comes with the bare blower tool only, conveniently enabling users to use their existing EGO batteries and chargers from previous purchases, without having to pay more for another battery and charger. The blower does not use petrol, avoiding air pollution and toxic chemicals. The EGO Power Plus G2 Blower significantly benefits both direct user health and the environment, with virtually zero emissions and air pollution during operation.

In 2015 research conducted by IPSOS, a global independent market research company, concluded
that power and performance, run time and recharge time are the most important feature considerations for consumers when deciding whether or not to buy a blower. The EGO G2 Blower has been designed with a focus on maximised run time, fast recharge times and overall exceptional power and performance in order to meet these preferences.

The EGO G2 Blower will be launching in the Australian market in August 2016. Based on a close evaluation of the current cordless blower market in Australia, the product will be positioned as a medium price pointed product. Chervon Australia is being recognised for a Product Innovation award for this product in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.