Seeley International – Braemar SuperStealth

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.

“I am delighted that Seeley International is formally recognised in the 2016 Australian Business Awards for its revolutionary Braemar SuperStealth evaporative cooler. Innovation and energy efficiency are two of Seeley International’s core values, and it is our ongoing investment in inspirational product development that enables us to deliver tomorrow’s heating and cooling solutions today.

“The Braemar SuperStealth represents a major industry breakthrough because it significantly reduces energy usage and noise, and therefore, the impact on the environment. With a patented super quiet axial fan and a high efficiency inverter motor, the Braemar SuperStealth is the first of its kind in the world and is super quiet and super cool.

“Braemar has been the product of choice of Australian families for more than 50 years, and the SuperStealth further strengthens the brand’s reputation as the most tried, trusted and altogether innovative choice available in both Australian and International markets. A win in the New Product Innovation category of the Australian Business Awards is a wonderful reward for the efforts of the entire Seeley team in constantly pushing the boundaries and remaining the pace setter for the global industry.”

Mr Frank Seeley AM, Executive Chairman, Seeley International
Seeley International is a leading manufacturer of heating and cooling products in Australia. The company’s latest product, the Braemar SuperStealth, was launched in October 2015 with the aim of providing a high performance air conditioner.

In developing the Braemar SuperStealth, Seeley placed a heavy emphasis on maintaining quiet operations that worked towards maintaining cooling capacity. The result is a evaporative air conditioner that features a patented axial fan, which meets independent European efficiency directives, as well as a high efficiency motor that is designed to be 50% more efficient than previous Braemar coolers. By striving towards reducing energy use and noise, the Braemar represents a solution that’s designed to be competitive and sustainable.

In keeping with modern user-interface (UI) trends, Seeley have also adopted a touch-screen controller into the design as an innovative feature that makes the product intuitive to use. Purposely built to be similar to the size of an I-phone screen, the self-explanatory symbols populate a menu that aims to be easy to understand, even for those without computer skills. Seeley International have been recognised with a New Product Innovation Award in the Australian Business Awards 2016 for the design and development of the Braemar SuperStealth.