Seeley International: Braemar SuperStealth

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.

[testimonials design=”classic” backgroundcolor=”” textcolor=”” random=”” class=”” id=””][testimonial name=”Mr Frank Seeley AM, Executive Chairman” avatar=”none” image=”” image_border_radius=”” company=”Seeley International” link=”” target=”_blank”]”I am delighted that Seeley International is formally recognised in the 2016 Australian Business Awards for its revolutionary Braemar SuperStealth evaporative cooler. Innovation and energy efficiency are two of Seeley International’s core values, and it is our ongoing investment in inspirational product development that enables us to deliver tomorrow’s heating and cooling solutions today.”

“The Braemar SuperStealth represents a major industry breakthrough because it significantly reduces energy usage and noise, and therefore, the impact on the environment. With a patented super quiet axial fan and a high efficiency inverter motor, the Braemar SuperStealth is the first of its kind in the world and is super quiet and super cool.”

“Braemar has been the product of choice of Australian families for more than 50 years, and the SuperStealth further strengthens the brand’s reputation as the most tried, trusted and altogether innovative choice available in both Australian and International markets. A win in the New Product Innovation category of the Australian Business Awards is a wonderful reward for the efforts of the entire Seeley team in constantly pushing the boundaries and remaining the pace setter for the global industry.”[/testimonial][/testimonials][separator style_type=”none” top_margin=”10″ bottom_margin=”10″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

Seeley International is a leading manufacturer of heating and cooling products in Australia. The company’s latest product, the Braemar SuperStealth, was launched in October 2015 with the aim of providing a high performance air conditioner.

In developing the Braemar SuperStealth, Seeley placed a heavy emphasis on maintaining quiet operations that worked towards maintaining cooling capacity. The result is a evaporative air conditioner that features a patented axial fan, which meets independent European efficiency directives, as well as a high efficiency motor that is designed to be 50% more efficient than previous Braemar coolers. By striving towards reducing energy use and noise, the Braemar represents a solution that’s designed to be competitive and sustainable.

In keeping with modern user-interface (UI) trends, Seeley have also adopted a touch-screen controller into the design as an innovative feature that makes the product intuitive to use. Purposely built to be similar to the size of an I-phone screen, the self-explanatory symbols populate a menu that aims to be easy to understand, even for those without computer skills. Seeley International have been recognised with a New Product Innovation Award in the Australian Business Awards 2016 for the design and development of the Braemar SuperStealth.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.