Morlife: Cacao Bliss

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.

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Morlife is a Gold Coast functional food company who manufactures high density, nutrient formulated foods which vastly enhance consumer’s nutritional intake. Morlife developed the product ‘Cacao Bliss’ to include nutrients which would act to uplift consumers and relieve stress.

Cacao Bliss has a unique base of cacao powder and coconut milk powder. Cocoa was not used as it is a processed form of cacao which loses the existing vitamins and nutrients in the heat treatment process. Cacao is a natural superfood rich in minerals, vitamins and also has a rich chocolate taste. Cacao contains active compounds that work to stimulate the nervous system and release pleasurable endorphins, such as dopamine. Many pick-me-up drinks are packed with sugar and caffeine that leave consumers feeling flat and fatigued later on. However, Cacao Bliss addresses fatigue and stress by containing ingredients and herbs that support the body naturally. They help the body cope with stress by balancing energy and assisting the immune system.

Cacao Bliss contains ingredients which create an even higher mood enhancing effect and promotes relaxation, such as glutamine which has been known to ‘fuel the brain’. Cacao Bliss also contains naturally occurring antioxidants which protect the cells from damaging unstable molecules. Morlife has heightened the functionality of Cacao Bliss by adding inulin, magnesium and Himalayan salt, which also have many benefits. Cacao Bliss can also be enjoyed either hot or cold in consumer’s choice of milk, is naturally sweetened and is free from dairy, gluten, fillers and artificial colours flavours and preservatives.

Many trials took place to enhance the natural chocolate flavour of the drink without adding an extreme amount of chocolate flavour powder. Morlife sends the products off for lab tests externally to ensure there is no bias. The research and quality team ensure a copy of all physical tests, moisture analysis and microbial results to track all steps of the entire product development and manufacturing processes. Samples of Cacao Bliss along with surveys regarding taste, texture and smell were also sent out to consumers prior to releasing the product. This was done in order to receive constructive feedback to ensure quality in every aspect of Cacao Bliss.

Morlife is being recognised for a New Product Innovation award in the Australian Business Awards 2016 for this product.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.