Larktale: chit chat™ stroller

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.

[testimonials design=”classic” backgroundcolor=”” textcolor=”” random=”” class=”” id=””][testimonial name=”Simon Whiston, Managing Director” avatar=”none” image=”” image_border_radius=”” company=”Larktale” link=”” target=”_blank”]”Winning awards for both Product Excellence and New Product Innovation is a truly fabulous recognition of a brand and product that has taken nearly four years to create, develop and eventually take to market. When we took on the stroller category, we were driven by a self-belief that we could create a product that is both better and different – a product that redefines the category. The Australian Business Awards are highly prestigious and winning not one, but two awards, for our chit chat stroller is both an honour and recognition of what we have achieved.”[/testimonial][/testimonials][separator style_type=”none” top_margin=”10″ bottom_margin=”10″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]
Larktale is a group of passionate experts, entrepreneurs, industrial designers, product developers, marketers and visionaries in Sydney who were committed to create a better stroller. Larktale spoke to Aussie parents who then convinced them that they could create a stroller that is different and better, which resulted in the creation of the chit chat™ stroller. Whilst product specification and function is important, the defining insight and inspiration for Larktale is the positive impact it has on people. The emotional benefits of fun and relative liberation, encouraged by the great Aussie lifestyle, are the key drivers for the birth of the Larktale product.

Larktale’s chit chat™ stroller is the first to incorporate the revolutionary SpaceFrame™ technology. The technology uses sustainable, recyclable, fibre-infused, nylon compounds that had been perfected for the automotive industry. The SpaceFrame™ technology ensures maximum strength, but provides the flexibility to be manufactured in six stylish colours.

Larktale rigorously tested its products at certified testing facilities to ensure standards were achieved in Australia and also against global safety standards. The chit chat™ stroller is compact, light (only 6.6kg) and highly manoeuvrable. It folds down in seconds with the quick-trigger release and small for easy storage. The multi-position UPF50+ sun safe canopy ensures maximum sun protection. The seatbelt is dual-action with automatic strap release for maximum safety and the thoughtful ‘shoe saver’ brake pedal is great for open-toed shoes.

Rigorous testing occurred on the stroller, including a minimum of 64 continuous hours on the rolling road test machines. Stability tests, incline tests, locking devices, static durability, edges and points and safety harness testing also occurred to ensure durability and suitability.

Larktale hit the market on 2nd March, with a full marketing plan for both Australia and across the world. Larktale is now being recognised for a New Product Innovation award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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