Kathmandu: Terrane Adapt Pack
The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.
[testimonials design=”classic” backgroundcolor=”” textcolor=”” random=”” class=”” id=””][testimonial name=”Greg Wilson, Product Manager Equipment” avatar=”none” image=”” image_border_radius=”” company=”Kathmandu” link=”” target=”_blank”]“We are delighted to be recognised as an ABA100 Winner in the New Product Innovation category, for our patent pending Terrane Adapt Travel Pack. Kathmandu’s most versatile design yet. As passionate travellers ourselves, finding solutions to challenges people face when roaming the world is immensely rewarding. We set ourselves the goal to change the way people carry, roll, or haul their belongings when on the road. Through our design process, we utilised cutting edge 3D print prototyping combined with old-school “garage-tinkering.” Our end result was the Terrane Adapt Pack, with a uniquely engineered patent pending adaptive wheel-set design. Our design allows rapid transition from backpack to trolley bag. The pack is highly specked, with the superior long distance carrying comfort of our C3 Adapt harness, so it can travel anywhere in the world you’d like to go.”[/testimonial][/testimonials][separator style_type=”none” top_margin=”10″ bottom_margin=”10″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]
A pack with wheels was Kathmandu’s first idea. They researched the Aspirational achiever market and assessed their needs, but the research confirmed their belief that their competitors were simply reiterating a trolley bag with a harness as secondary function. There was nothing in the market that suited Kathmandu’s core target market’s needs. On the initial designs the team conducted risk assessments using the FMEA technique. This helped to identify potential failure modes, effects and causes that would prevent the design from meeting all objectives.
Any risks were assessed and reviewed, allowing the company to mitigate possible hazards. Test plans were also put in place early in the process to assess product safety and performance of the Terrane Adapt pack. The product was also passed to a cross section of travellers to use in different environments. This gave Kathmandu an understanding and feedback of real life situations and allowed them to monitor how the product performed, and make any improvements along the way.
The final product includes features such as a C3 Adapt harness for long distance comfort, a patent-pending adaptive wheel-set design, a luggage-style opening, a fold-away harness cover for airport check-in, lockable zipper docking points, a side carry handle and a weight of only 4.2kg. The Terrane Adapt Pack is also available in womensFIT harness which is designed for a woman’s specific fit.
Kathmandu is being recognised for a New Product Innovation award in the Australian Business Awards 2016 for this product.
The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
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Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.