Interactive Freight Systems: SmartFreight Tracker4Transport

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.

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Interactive Freight Systems (IFS) are the designers and developers of SmartFreight Tracker4Transport, they have been in operation for 17 years and specialise in the Transport Management Software market.

Operating in enterprise, professional and express capacities, SmartFreight Tracker4Transport is a low cost, electronic freight tracking solution. It includes a proof of delivery (POD) system for newer, lower capitalised carrier entrants to the market and customers who operate their own fleet of vehicles, but have no way of tracking or providing proof of delivery on these deliveries.

IFS’s SmartFreight Tracker4Transport platform is designed to work in five steps, offering digital functionality that automates key processes whilst maintaining flexibility for customization and the ability to operate in mobile environments. IFS operate a highly secure closed data centre to facilitate the movement of consignment data from SmartFreight. This data centre has multiple industrial servers and utilises multiple internet service providers for redundancy purposes.

As an entry level solution, the platform aims to maximise accessibility by being user friendly and scalable at a low price point. As a result, Interactive Freight Systems have been recognised with a New Product Innovation Award in the Australian Business Awards 2016 for the design and development of SmartFreight Tracker4Transport.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.