InfoTrack: IDfy

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.

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InfoTrack is an information broker that provides a comprehensive range of searching services including property, corporate and personal searches, all of which are accessed through an online platform. They have developed ‘IDfy’, which is designed to be an easy-to-use application to assist lawyers and conveyancers with a simple, secure and reliable way to conduct verification of identity (VOI).

IDfy was created in anticipation of new legislative parameters surrounding verification of identity, it aims to ensure users are taking ‘reasonable steps’ to identify people. Traditionally, VOI processes required conveyancing professionals to sit down with their clients, collect all the necessary documents, leave their office to photocopy and/or scan the documents and then physically file the copies. IDfy is designed to eliminate the need for any of the physical/administrative work by allowing the practitioner to simply use their iPhone or iPad to take photos of the client and their documents. In this way, IDfy aims to give the practitioner complete control over the VOI process; they can easily conduct VOI without relying on third party agents and they can remain with their client throughout the process since the VOI can be completed entirely on a mobile device.

IDfy has been developed to be as intuitive and secure as possible. It has a number of features to ensure that it is user friendly, promotes compliance with legislation and gives practitioners peace of mind that their clients’ sensitive information is securely stored. It is compatible with iPhone and iPad’s running iOS 8.4 and above, stores VOI reports for 9 years, is password protected and encrypts data for extra protection.

The applications’ focus on providing end users with cost-effective, standardised and documented VOI processes has seen 1,657 VOI orders placed through the application so far. InfoTrack have been awarded with a New Innovation award in the Australian Business Awards 2016 for IDfy.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.